BAILEYINTL.COM · PAID CAMPAIGN REVIEW

Work Trucks Campaign Results

Bailey International · a focused view of the Work Trucks paid search campaign

April – July 2026
Prepared by Enova for Bailey International · data shown through Jul 12, when the campaigns ended

At a glance

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The headline numbers for the campaign quarter, April 1 – July 12, 2026. Top row = the full paid program (all campaigns); bottom row = the Work Trucks zoom. Both Google Ads and GA4 cover Apr 1 – Jul 12 (data shown through Jul 12, when the campaigns ended). "Work Trucks page" = visits landing on baileyintl.com/industries/work-trucks from every source.

Across the quarter we invested $9,662 in Google Ads and drove 91 leads ($106 each). The Work Trucks page pulled 2,248 visits and 60 leads — just 3.9% of site traffic but 15% of all leads — while the dedicated Work Trucks campaign spent $1,966 (20% of budget).

Total — the full pictureAll campaigns & site-wide
Total ad spendGoogle Ads
$9,662 3,290 clicks · $2.94 avg CPC
Total leadsGoogle Ads
91 ad-attributed · across all campaigns
Avg cost / leadGoogle Ads
$106 whole program · spend ÷ leads
Total site trafficGA4
58,364 sessions · all channels
Work Trucks — zoomed inThe focus
Work Trucks page visitsGA4
2,248 3.9% of site · /industries/work-trucks
Work Trucks page leadsGA4
60 15% of all site leads · all sources
Work Trucks ad spendGoogle Ads
$1,966 20% of total ad budget
Work Trucks cost / leadGoogle Ads
$119 near the $106 program avg · 16.5 ad leads

Source: Google Ads (spend, ad leads) & GA4 (traffic, page leads), both Apr 1–Jul 12, 2026 (data shown through Jul 12, when the campaigns ended). Two lead definitions: "ad leads" (91 / 16.5) = Google-Ads-attributed conversions; "page leads" (60) = form actions on the page from every channel (GA4 key events, directional — reads higher).

Traffic & Work Trucks share

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How much of the site's total traffic reaches the Work Trucks landing page, and how that traffic behaves. "Form actions" are GA4 key events (a directional signal of interest); bounce rate is the share of visits that leave without engaging — lower is better.

The Work Trucks page is a small slice of total traffic — but a high-quality one.

Share of site trafficQuarter
Page leads GA4 60 ▲ 15% of all site leads on just 3.9% of traffic
Paid-driven Google Ads 93% 2,099 of 2,248 visits came from paid ads
Bounce rate GA4 32% ▼ vs 52% site average one of the site's stickiest pages
Avg time on page GA4 203s ▲ ~2× the 104s site average visitors dig in
✓ Small footprint, outsized results. The Work Trucks page was just 3.9% of site traffic but drove 15% of all leads (60). It's 93% paid-driven, and that paid audience is quality — a 32% bounce vs 52% site-wide and ~2× the average time on page. The ad spend is landing the right people here.

Source: GA4 landing-page report · baileyintl.com/industries/work-trucks · all channels, Apr 1–Jul 12, 2026. Leads = GA4 key events. Paid share from the page's source/medium breakdown (google/cpc, linkedin/paid, etc.).

Google Ads performance

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The whole paid program, April 1 – July 12, 2026. Spend is split across product-line search campaigns; Work Trucks took ~20% of the budget. CPL = cost per lead (spend ÷ conversions); lower is better. "Impressions lost to budget" = the share of available Work Trucks demand we couldn't show ads for because the daily budget ran out.

The full paid picture — and how Work Trucks fits inside it.

Total ad spend Google Ads $9,662 91 leads · $106 avg CPL
Work Trucks spend $1,966 20% of total budget
Work Trucks leads Google Ads 16.5 ad-attributed · campaign only
Work Trucks cost / lead Google Ads $119 near the $106 program average
Spend by campaignApr–Jul
Google Ads · Apr 1 – Jul 12, 2026. Work Trucks highlighted.
Campaign performanceApr–Jul
CampaignCostLeadsCPL
✓ Work Trucks is efficient. It posts the best click-to-lead rate of any campaign (3.46%) at a mid-pack $119 CPL (below OEM $124 and Competitors $146).

Source: Google Ads campaign report · Apr 1 – Jul 12, 2026. Campaigns grouped by product line. Leads = ad-attributed conversions; CPL = cost ÷ leads. Paused/removed $0 campaigns excluded.

Work Trucks · Apr–Jul 2026
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